John Robert Powers, an American actor in the 1920s, founded the first modelling agency in New York city in 1923. Soon afterwards, he opened the doors to the first personality development school and created a curriculum that was to be the core for executive skills, modeling, acting and social skills. Today, these courses are offered worldwide through the John Robert Powers Schools.
Powers believed that there was no such thing as an unattractive person, only people who did not know how to make the most of themselves. Naturalness was his gospel. He encourages his female students to "make down, instead of make-up". Till this day, our schools still believe and teach this philosophy. Be yourself. Be natural. Be the best you can be because that is what John Robert Powers is all about.